It is now recognized as one of the best emulations of classic guitar amps ever placed into a stompbox.

UA has recently leveraged this software know-how into new product categories, such as its UAFX guitar effects line. Today, after two decades of emulating classic audio equipment, UA has more than 140 software titles in its UAD plug-in library, renowned for their authenticity. UA’s early software success depended mainly on its ability to emulate expensive, hard-to-find analog recording gear and effects with greater sonic authenticity than ever before. We work to solve new problems for our customers and to deliver inspiring quality, no matter where our customers are in their journey,” says Putnam Jr. We're not the company that will go do a ‘me too’ product at a lower price. “I’m excited about our growth trajectory, which involves broadening our ecosystem and becoming a much bigger part of the creative process for our customers. create the masterpiece album that was Pet Sounds. It was Universal Audio kit like the 610 that enabled people like Brian Wilson of the Beach Boys to. For the future, UA is looking to move beyond music recording by turning its attention to the burgeoning market for audio content creators, helping them deliver studio-quality sound to their podcasts, TikToks and YouTube videos. UA’s products have filled that niche, delivering sonic quality that was arguably only available when using large recording consoles, tape machines and racks of fancy esoteric gear. With the democratization of the music recording business over the past 25 years, there’s been a move from expensive professional recording studios to smaller home and bedroom studios. The brand also has a booming audio software plug-in business and a popular new subscription service called UAD Spark. Universal audioīy the time Putnam and his group had finished their first hardware prototype (a version of the classic LA-2A audio compressor), they already had the blueprint for recreating the fabled rich, warm analog sounds with software.įast forward to 2023, and UA now has more than a million users of its music hardware, including Apollo and Volt computer audio interfaces, UAFX guitar effects pedals and UA microphones.

Bill Putnam Sr produced the equipment that made classic recordings of stars like Nat King Cole.

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